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Access Denied, Okurrr? Cardi B Turned Down for a Trademark on Her Signature Phrase

Cardi B may have brought the catchphrase “okurrr” into the mainstream (and even into the Super Bowl ad echelon, via Pepsi), but like Madonna and voguing, she did not originate the concept—a fact recognized by Bronx natives, members of the drag and ballroom communities, and now, by the U.S. Patent and Trademark Office.

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