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What's the #15PercentPledge? A Way for Major Retailers to Prove They Really Care About Black Lives

Aurora James has a plan. As well-meaning citizens and brands alike ask what they can do to support black lives, the black female founder of luxury footwear and accessories brand Brother Vellies has issued a challenge to major retailers—including Whole Foods, Target, Walmart, Saks Fifth Avenue, Sephora, Net a Porter,…

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