Kimora Lee Simmons, daughters launch new Baby Phat Beauty line

Baby Phat follows Rihanna and Kylie Jenner with a new skincare/makeup line

Kimora Lee Simmons started her career as a model before she became a wife, mother of four, reality TV star, and fashion designer. Now, she and daughters Ming Simmons and Aoki Simmons, who she shares with hip-hop mogul Russell Simmons, have developed their own beauty line under the Baby Phat brand.

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An outgrowth of Russell’s Phat Farm clothing line, Baby Phat first launched in 1999. At that time, the line was full of hood-chic and sexy clothing that gave the streetwear trends a feminine appeal. After several dormant years once she sold it, Kimora repurchased it and brought the brand back last year.

Kimora Lee Simmons attends the one-year anniversary of Kimora Lee Simmons’ Beverly Hills boutique on May 26, 2016, in Beverly Hills, California. (Photo by Matt Winkelmeyer/Getty Images for Kimora Lee Simmons)

Now, following in the footsteps of recently launched beauty and skincare lines by Rihanna‘s Fenty Beauty and Kylie Jenner Skin, Kimora is relaunching her brand into a new arena, with the help of 21-year-old Ming Lee and 18-year-old Aoki Lee.

Aoki (l) and Ming Simmons at the Baby Phat relaunch in 2019. (Photo: Baby Phat)

“This is the retro brand that’s reborn looking through the eyes of young people like Ming and Aoki,” Kimora, 45, told People. “My girls have been working with me and going to school – and that’s tough. It can be tough, but it’s exciting that we’re pushing that needle forward.”

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Your inner goddess would like a word 💖👇🏻 Let’s face it, wherever you go, people take notice–– as they should. We know you do you better than anyone else which is why we just offer that little extra shine and let you handle the rest ✨ We’re so excited to introduce the Shimmer Dreams 3-Piece Gift Set Collection. 💫 Pick between Divine, Opulence, or Ethereal, and show the world that inner goddess we all know is ready to shine. Glow Up. Show Out 💖 #BabyPhatBeauty 10% off your order with code BPB10 💫

A post shared by Baby Phat Beauty (@babyphatbeauty) on Sep 1, 2020 at 5:29pm PDT

The brand initially offers the Shimmer Dreams set ($45) in Opulence, Ethereal and Divine. Each set includes a lluminating Body Spray, Hydrating Body Lotion, and Plumping Lip Gloss. Opulence is floral with notes of bergamot and caramel, Ethereal’s primary scent is pear and amber, and Divine’s has major notes of jasmine and vanilla.

Baby Phat Beauty’s’ Ethereal’ set (Photo: Baby Phat Beauty)

“When I launched Baby Phat in 1999, I had to fight for a seat at the table in both the high-fashion and streetwear worlds,” Kimora said in a statement.

“I did that by staying true to myself and bringing up an entire generation who embraced diversity, body positivity, and body confidence all while being unapologetically glam and sexy. Buying back the brand has given me the opportunity to tell that story all over again to a new generation — a generation I raised. Launching into beauty, feels like the most relevant way to tell that story in today’s landscape.”

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Kimora says that her brand will also be one that makes a difference. Some proceeds from the sale of the Shimmer Dreams set will benefit Fairfight, the voting rights organization founded by Stacey Abrams.

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